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Gray Insight is a different kind of research company, offering unique and innovative ways of collecting research data and of explaining research findings. At Gray Insight, we believe that there is always a "why" behind any consumer behavior and we're dedicated to helping you understand that "why" so that you and your team can make the right business decisions.

We see our role as that of business analysts and active decision-makers, as opposed to relying only on basic information production.

We believe in providing responsive customer service, anticipating your needs and exceeding your expectations. All Gray Insight clients work with senior researchers and experienced managers who understand what it takes to get the most from your research findings.

At Gray Insight, we're highly adaptable, flexible and are ready to do whatever it takes to gain the insights you need.

Our guiding vision is to offer value in all interactions regardless of project size and scope and to provide real business solutions for real business challenges.

Whether your project requires full service or just field services, Gray Insight has the tools and experience to make it a success. Our "tool kit" of services includes:

Full Service Solutions
  • Market Research Study Design
  • Focus Group Moderation
  • One-on-One Interviewing
  • Expert Questionnaire Development
  • Data Processing and Coding
  • Advanced Statistical Analysis
  • Verbatim Text Mining & Coding
  • Detailed Summary Reports
  • Presentation of Results
Field Services
  • Online Quantitative Research
    • Online Copy and Print Testing
    • Tracking Studies
    • Conjoint Studies
    • Hybrid Methodologies

  • Other Forms of Data Collection
    • Telephone
    • In-depth Interviews
    • Mail
    • IVR
    • In-Person Interviews



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