The fact of the matter is, we know how to design kick-ass surveys! We've been in market research for long enough to know the difference between a good survey and a bad one. Bad surveys produce bad results and, unfortunately, these days EVERYBODY thinks they know how to write a survey. But they fail to understand that survey design is both an art and a science. It takes real skill to write effective questions and put them together in a way that is coherent, unambiguous and easy to understand.
Writing good questions is only the half of it. The other half is making sense of the results and presenting them in a way that is clear, concise and hopefully surprising! People often say that "The numbers should speak for themselves", but in reality, you need the researcher to speak for the numbers. That's what we aim to do.
In 2001, we developed our own proprietary online survey platform, giving us 100% complete control over the survey content, the programming, the data collection and the reporting. Our surveys are hosted in a secure cloud-based environment with simultaneous real-time backups. Your data is safe with us. We also create reports directly from the database to ensure the accuracy and integrity of the findings.
If you want to work with a REAL survey designer, get in touch with us.
|Focus Groups/Interviews||Real-Life/Ethnography||Concept Testing/Evaluation||In-Home Use Testing/IHUTs|
|Psychoanalytics||Market Segmentation||Dial Testing/Real-Time||Survey Design|